We Fill In the Pieces
Do you ever feel like you're fishing for unicorns?
- elusive consumer insight
- complementary talent
- focused attention on a critical project
- the market case for more funding
These pieces can get lost in the confetti of the day-to-day, but uncovering them often leads to breakthroughs.
Whether your firm is new to the market or hitting a plateau before the next growth stage, Marketing Endeavors helps uncover missing pieces that help you break through.
A Three-Stage Plan
Like most great stories, our work for you will have a beginning, a middle, an end...and (hopefully) a long line of sequels within an elaborate M.E. multiverse
Research & Discovery
We begin by analyzing current customer data, competitors, and target audience to understand your brand’s position and identify differentiation opportunities.
- Surveys
- Interviews
- Market research
It's tempting to think, "We know who our customer is," but needs and attitudes constantly change.
Strategy Development
Applying the insights gathered, we develop a comprehensive brand positioning strategy.
- Your unique value proposition
- Your brand positioning statement
- Customer journey map
Know where emotional and functional benefits resonate with segments of your target audience.
Implementation & Evaluation
We translate the strategy into actionable steps, including:
- Content creation & editorial planning
- Integrated marketing campaigns
- Internal communications.
Continuous evaluation and adjustments ensure the strategy remains effective and aligned with your business goals, followed by measured, repeatable results.
A Solution Network
We firmly believe the customer is the hero in every story. You should have the best-in-breed tools at your disposal without navigating a web of disparate freelancers and fractionals. We do that for you by curating an elite collection of solution providers with proven success and subject matter expertise. While we conduct the research, formulate the strategy and report results, we coordinate long-time trusted partners to augment the tactical execution our clients can't activate in-house.