Social media is where people go to relax, chat, gossip, and form casual relationships. Sure, a lot of other things go on on social media platforms as well ranging from political movements to whirlwind romances but as a business, it’s important to understand the kind of world you’re stepping into. Opening your first social media […]
3 Keys to Building a Successful Mobile Shopping Experience
Smartphones and tablets are part of almost every shopping experience now. They help people keep up with their shopping lists. They help them find better deals online and faster than they can find in the store. They help them read reviews before adding items to their carts. For an e-commerce company to really succeed, they have to understand the psychology […]
A Frenzy Over Delivery Freshness
Food delivery services are becoming increasingly important. A report by the Food Marketing Institute forecasts that consumer spending will grow to as much as $100 billion per year by 2022 for online groceries — and for good reasons. Food delivery services and simple online ordering help you save time and provide convenience for individuals who want to eat something new without […]
Banned: Shoppers Who Make Too Many Returns
For e-commerce retailers, returns are even more of a headache than they are for brick and mortar sellers — and that’s why some stores are cracking down. Return abuse has always been a widespread problem for retailers, but e-commerce sellers have traditionally offered generous return policies because of the tricky nature of internet shopping, where buyers have to make their purchase […]
The Influence of Intent and Impulse
Consumer behavior is dependent on many factors, and two major influences are intent and impulse. Both have a big impact on the modern Customer Journey – online and offline – and if brands want to gain a competitive edge, they must understand and evaluate the effects that both intent and impulse have on consumers’ shopping patterns. Further, […]
Do Brands Need Big E-Tailers?
With a single e-commerce platform grabbing up 44 percent of all online sales (yes, it’s Amazon), it seems obvious that brands need these big platforms to get digital traction. But there is no single path to success, online or at brick-and-mortar stores. While e-commerce growth is outpacing traditional stores, moving product doesn’t mean that brands are tied to the major players. […]
3 Ways to Boost Mobile Opt-In
Collecting mobile opt-in is crucial to the modern day business. With people spending more time on their smartphones than ever, marketing through channels like SMS and Facebook Messenger is becoming commonplace. Smartphone use isn’t the only thing that’s increased. Mobile shopping rates have been steadily rising as well, with 65 percent growth in 2016. There’s a large market on […]
LinkedIn Tips for B2B Marketing
LinkedIn is the premier social media site for business to business marketing. Many businesses, however, don’t get nearly as much as they could from LinkedIn. If you only have a profile and a few contacts, consider amping up your efforts and using this resource in more creative ways. The following are some strategies for increasing […]
The Hottest Retail Trend: Coworking
In the early 2000s, the new workplace trend of coworking emerged and has since grown into a worldwide billion dollar industry. The coworking industry initially secured its place as a cost-effective option for entrepreneurs and startups looking for a way to get out of their homes, develop a dynamic community, and gain access to collaboration opportunities. […]
The Retail Experience is Changing
For today’s brick-and-mortar stores, shopping isn’t just an activity anymore — it’s a full sensory experience, transforming shopping into a journey through a wonderland of high-tech delights. And for retailers around the world, this altered-reality shopping experience might help bring people back into the stores and lure them away from armchair shopping through e-commerce websites. Walk through any retail aisle today, […]
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