A Primer on Social Media for Business

Social media is where people go to relax, chat, gossip, and form casual relationships. Sure, a lot of other things go on on social media platforms as well ranging from political movements to whirlwind romances but as a business, it’s important to understand the kind of world you’re stepping into. Opening your first social media […]

3 Keys to Building a Successful Mobile Shopping Experience

Smartphones and tablets are part of almost every shopping experience now.  They help people keep up with their shopping lists.  They help them find better deals online and faster than they can find in the store.  They help them read reviews before adding items to their carts. For an e-commerce company to really succeed, they have to understand the psychology […]

A Frenzy Over Delivery Freshness

Food delivery services are becoming increasingly important. A report by the Food Marketing Institute forecasts that consumer spending will grow to as much as $100 billion per year by 2022 for online groceries — and for good reasons. Food delivery services and simple online ordering help you save time and provide convenience for individuals who want to eat something new without […]

Banned: Shoppers Who Make Too Many Returns

For e-commerce retailers, returns are even more of a headache than they are for brick and mortar sellers — and that’s why some stores are cracking down. Return abuse has always been a widespread problem for retailers, but e-commerce sellers have traditionally offered generous return policies because of the tricky nature of internet shopping, where buyers have to make their purchase […]

Do Brands Need Big E-Tailers?

With a single e-commerce platform grabbing up 44 percent of all online sales (yes, it’s Amazon), it seems obvious that brands need these big platforms to get digital traction. But there is no single path to success, online or at brick-and-mortar stores. While e-commerce growth is outpacing traditional stores, moving product doesn’t mean that brands are tied to the major players. […]

3 Ways to Boost Mobile Opt-In

Collecting mobile opt-in is crucial to the modern day business. With people spending more time on their smartphones than ever, marketing through channels like SMS and Facebook Messenger is becoming commonplace. Smartphone use isn’t the only thing that’s increased. Mobile shopping rates have been steadily rising as well, with 65 percent growth in 2016. There’s a large market on […]