A Primer on Social Media for Business

Social media is where people go to relax, chat, gossip, and form casual relationships. Sure, a lot of other things go on on social media platforms as well ranging from political movements to whirlwind romances but as a business, it’s important to understand the kind of world you’re stepping into. Opening your first social media […]

The Retail Experience is Changing

For today’s brick-and-mortar stores, shopping isn’t just an activity anymore — it’s a full sensory experience, transforming shopping into a journey through a wonderland of high-tech delights. And for retailers around the world, this altered-reality shopping experience might help bring people back into the stores and lure them away from armchair shopping through e-commerce websites. Walk through any retail aisle today, […]