Smartphones and tablets are part of almost every shopping experience now. They help people keep up with their shopping lists. They help them find better deals online and faster than they can find in the store. They help them read reviews before adding items to their carts. For an e-commerce company to really succeed, they have to understand the psychology […]
Category: Mobile
3 Ways to Boost Mobile Opt-In
Collecting mobile opt-in is crucial to the modern day business. With people spending more time on their smartphones than ever, marketing through channels like SMS and Facebook Messenger is becoming commonplace. Smartphone use isn’t the only thing that’s increased. Mobile shopping rates have been steadily rising as well, with 65 percent growth in 2016. There’s a large market on […]
The Retail Experience is Changing
For today’s brick-and-mortar stores, shopping isn’t just an activity anymore — it’s a full sensory experience, transforming shopping into a journey through a wonderland of high-tech delights. And for retailers around the world, this altered-reality shopping experience might help bring people back into the stores and lure them away from armchair shopping through e-commerce websites. Walk through any retail aisle today, […]
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