Social media is where people go to relax, chat, gossip, and form casual relationships. Sure, a lot of other things go on on social media platforms as well ranging from political movements to whirlwind romances but as a business, it’s important to understand the kind of world you’re stepping into. Opening your first social media […]
Category: B2C
The Influence of Intent and Impulse
Consumer behavior is dependent on many factors, and two major influences are intent and impulse. Both have a big impact on the modern Customer Journey – online and offline – and if brands want to gain a competitive edge, they must understand and evaluate the effects that both intent and impulse have on consumers’ shopping patterns. Further, […]
3 Ways to Boost Mobile Opt-In
Collecting mobile opt-in is crucial to the modern day business. With people spending more time on their smartphones than ever, marketing through channels like SMS and Facebook Messenger is becoming commonplace. Smartphone use isn’t the only thing that’s increased. Mobile shopping rates have been steadily rising as well, with 65 percent growth in 2016. There’s a large market on […]
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